Our Story

Our Story

About CMG

Established 35 years ago through the representation and protection of Norman Rockwell’s artwork, CMG secured its position in the 1970s as the premier representative of celebrities and their estates.

Today, CMG is the business agent for over 300  of the world’s most sought after and recognizable celebrities and brands. We are internationally recognized as the best and most experienced company in the marketing and management of intellectual property, and our client roster is second to none. Some of our legendary clients include entertainment giants like James Dean and Bettie Page, civil rights leaders like Malcolm X and Rosa Parks, sports stars like Andre the Giant and Jackie Robinson, literary influencers like Maya Angelou and Mark Twain, historical figures like Amelia Earhart and Neil Armstrong, and even prestigious brands like INY and the Beverly Hills Shield.

Our primary goal is to protect our clients’ legacy by keeping the public’s memory of them alive for generations to come. One of CMG’s fundamental reasons for success is that our top priority is catering to the needs and concerns of each individual client. We firmly believe that their unique bundle of concerns, goals and objectives must be fully understood and appreciated in order to provide the attentive, customized service our clients need and deserve.

Our success is greatly attributed to our continued achievements in legal protection and aggressive marketing. By providing ironclad protection of our clients’ intellectual property rights, including their names, images, copyrights and trademarks and being the leading advocate in the creation of intellectual property law, our legal pursuits have received worldwide acclaim for their precedent-setting decisions. Our aggressive marketing policy is to formulate an international branding strategy according to a client’s needs and desires, and then selectively search for and create marketing programs that reflect these goals.

Many great things are ahead for CMG and its clients. There can be no substitute for experience and skill in the licensing world and our position as the industry leader gives us an advantage that other agencies have simply not been able to match. Our talented staff members and illustrious clientele have combined to position CMG at the apex of the intellectual property rights industry. And we are just getting started.



CMG Worldwide’s foundation began with founder, Chairman, and CEO Mark Roesler’s efforts to protect Norman Rockwell’s artwork, when he signed with Curtis Publishing, long time supplier of The Saturday Evening Post and licensing manager of Rockwell’s artwork. Defending Rockwell’s art revealed families of deceased celebrities’ needs for legal aid to safeguard their loved ones’ names and likenesses.


Mr. Roesler took the field against Major League Baseball and earned the right for retired players to be shown in their team uniforms while endorsing a product or service.


Mr. Roesler locked horns with entertainment conglomerate Warner Bros. when they claimed ownership of the lucrative merchandising and endorsement rights to James Dean because the star was under contract with them when he died. Roesler maintained Dean’s family possessed those rights and the courts agreed. Countless stars and their estates have since used the landmark case to effectively protect and market their names and likenesses-benefited immeasurably from the pursuits of this relentless entrepreneur.


Roesler’s  high profile legal battle with Malcolm X director Spike Lee established that Malcolm X’s widow, Betty Shabazz, controlled the rights to the “X” used in association with her husband. Lee was ordered to pay Shabazz a licensing fee.


  Roesler was the driving force behind the instatement of Indiana’s Right of Publicity Statute, now regarded as the most progressive and celebrity friendly worldwide. The Statute protects the image and likeness of a famous personality for 100 years and is the model for states looking to enact or amend Right of Publicity legislation, including California, Illinois, Washington and Ohio.    


New CMG Worldwide office opened in Los Angeles, California.


Maya Angelou onboarded as a client


Hugh Hefner onboarded as a client


The Building
CMG Worldwide’s corporate headquarters is located in Indianapolis, Indiana, with an additional office in Los Angeles. People often ask why CMG isn’t located in New York City or Los Angeles, to which its employees proudly acknowledge that the market is international. Thanks to advances in technology and social media, CMG efficiently markets and protects its clients around the world.

Take a virtual tour of the office

This modern facility with its high ceilings and open floor plan displays many distinct features making it one of the most technologically advanced and beautiful offices in the country.

The Indianapolis office is also home to the The Legends Museum which officially opened in December 1999 and offers tours to students and hosting of special events. The museum is not only a tribute to the greatest personalities to influence the past 100 years, but a tool for present and future generations to use to achieve their own greatness.


CMG Worldwide offers a unique backdrop for a variety of different event services that are available to outside organizations or individuals. Whether conducting business or pleasure, one will find our buildings to be beautiful, spacious, and very accommodating.

Event Inquiry



Optional Information



CMG Worldwide is proud to offer its venue as the ideal home for your next location shoot. Whether utilizing CMG’s backdrops for the next print campaign or filming a pilot for next season’s new drama, our office can serve as the classic scenery for a successful production. The natural light streaming through the glass ceiling in the atrium creates an atmosphere ideal for photography and film footage. The museum is filled with famous sports memorabilia, entertainment and music legends. This combination of features makes the CMG Worldwide Indianapolis office an excellent choice for a location shoot.



Whether hosting your next corporate meeting, boasting the biggest party in town, or throwing an intimate wedding reception, CMG Worldwide will gladly host your next important event. Over the years, CMG Worldwide has exceeded expectations with its spacious accommodations and stunning contemporary design. Beautifully decorated, CMG evokes a “Hollywood” aura through its multitude of legendary artifacts and memorabilia. The building’s high ceilings and modern floor plan serve as a perfect backdrop for both intimate gatherings and large soirées, and requires minimal modification due to the festive décor that is already in place. We can, of course, make arrangements to have the décor modified as needed.

Some benefits of utilizing our facility for your next event or party include:

  • Spacious, malleable, and sophisticated meeting spaces
  • Flexible scheduling
  • Rates that offer a great value
  • Accommodating staff that can assist with locating proper catering, music, and event managers


CMG Worldwide is committed to assisting surrounding communities, as well as supporting established charitable organizations around the world. We are proud to sponsor numerous fundraisers and non-profit organizations with both monetary gifts and memorabilia donations.

Charitable contribution requests are accepted at any time throughout the calendar year. If you would like CMG Worldwide to consider your charitable request, please fill out a
Charitable Donation Inquiry form.

CMG Worldwide is proud to be associated with the following charities:
The Jackie Robinson Foundation
ALS Association
Bob Feller Museum
The Mark Twain Association of New York, Inc.
Amelia Earhart Birthplace Museum

Legends Museum

CMG Worldwide’s museum, known as The Legends Museum, opened in December 1999, as a tribute to the greatest personalities of the past 100 years. Visitors are encouraged to look deeper into yesteryear, and see what made the entertainment, sports, and music industries so great, as they peer into each display case, wondering about the past.

Items belonging to Bettie Page, James Dean, Ella Fitzgerald and other legends are proudly displayed in the museum, and it is with great pleasure that CMG shares the accomplishments and achievements of these legends with the public.

Legends Museum Donations
The Legends Museum is a non-profit museum that largely caters to school children in Indianapolis, as well as the surrounding areas. Our collections are, for the most part, funded by the generous donations of historical organizations and memorabilia collectors. We would be more than happy to provide you with the proper tax donation forms, if you choose to donate to our museum.

CMG Worldwide frequently works with stage, screen, and playing-field legends, many of which have intriguing and exciting stories to tell. Our experienced personnel can assist you with displaying your memorabilia and can help you to build an exhibit that tells a story.

While the Legends Museum normally features displays that provide an overview of our legendary clients, from time to time, our office showcases a very selective exhibit. In 2004, the Indianapolis office hosted the worldwide premier of Robert Otto’s Marilyn—The Exhibit. This exhibit highlighted artifacts and memorabilia from one of the most beloved screen actresses of all time.

Every year, CMG celebrates the legacy of a number of distinguished African-Americans by displaying a Black History Month exhibit through the end of February. The most recent exhibit featured personal items once belonging to Maya Angelou, Ella Fitzgerald, Malcolm X, Joe Louis, Florence Griffith Joyner, Jesse Owens, Jackie Robinson, Joe Louis, Duke Ellington, Josephine Baker, Billie Holiday, Eartha Kitt, and Redd Foxx.

If you are interested in having CMG host your exhibit and memorabilia, please contact us here.

Mark Roesler

In his 37th year of representing over 1,500 of the world’s most famous personalities, CMG Worldwide Founder & Chairman, Mark Roesler, has successfully positioned his marketing and management company as the dominant force in the evolving intellectual property arena. See his personal website, markroesler.com, for more information regarding his vast litigation history and to see him featured with Steve Kroft on 60 Minutes. Additional details can be found there regarding the expansive services Mr. Roesler provides including valuation, consulting, expert witness testimony, and speaking engagements.

Our Team

CMG’s staff is our most important asset. Our innovative employees works tirelessly on behalf of our clients. Get to know our team and their roles below.


Chairman & CEO
Indianapolis, IN


Chief Operating Officer
Indianapolis, IN


EVP & Chief Marketing Officer
Los Angeles, CA


In-House Counsel,
Business & Legal Affairs
Los Angeles, CA


In-House Counsel,
Business & Legal Affairs
Indianapolis, IN


Director of Licensing
& Marketing
Los Angeles, CA


In-House Counsel,
Business & Legal Affairs
Los Angeles, CA


Director of Music Licensing
Nashville, TN


Director of Licensing
& Marketing
Indianapolis, IN


Jewelry Department
Los Angeles, CA


Director of Design
Indianapolis, IN


Web Designer
Indianapolis, IN


VP of Finance
Director of Baseball Licensing
Indianapolis, IN


Brand Ambassador
Los Angeles, CA


Marketing Associate
Indianapolis, IN


Marketing Associate
Indianapolis, IN