Steve McQueen embodied the epitome of charismatic coolness. He captivated his audiences with his steely gaze and rebellious charm, forever etching his name in Hollywood history as an iconic leading man and the “King of Cool.”

In his illustrious career spanning film and fashion, Steve McQueen captured the essence of the American spirit. Iconic films like “Bullitt,” “The Great Escape,” and “The Magnificent Seven” cemented McQueen as an emblematic figure of rugged masculinity and timeless style. Beyond the silver screen, his success on the racetrack became synonymous with his image, encapsulating the thrill-seeking spirit of the era he inhabited.

"I live for myself and answer to nobody."

McQueen embodied rebellion and charisma. His relentless pursuit of authenticity and his magnetic presence on screen and off made him an icon of his era, leaving an indelible mark on the cultural landscape.

Though his iconography became a thing of tremendous influence on fashion, helping to define a distinct All-American style, McQueen established a rule of thumb which shouldn’t be overlooked when discussing his legacy: “cool” isn’t something to be worn, it’s something to be embodied.

McQueen was a Hollywood rock star in all aspects of his life. There was a side to him that leant into the charm of the leading man – the Hollywood heartthrob who men would want to emulate and women would swoon over.

"Everyone deserves not just to survive, but to live."

And then there was the maverick, a persona that carried its dual narrative. On one hand he was the anti-hero of the counterculture, a true rebel on the screen and off. A motor enthusiast, he routinely performed his own stunts, including the car chase of all car chases in Bullitt and the famous motorcycle getaway in The Great Escape. He was a Tang Soo Do black belt and a student of Bruce Lee, who once described his protege as “that son of a gun that got the toughness in him”. McQueen was known for his unusual artist riders, asking for razors, jeans, and other miscellanea in bulk from film studios, of which it was discovered that – like the Robin Hood of Hollywood – he would donate to the Boys Republic, a reformatory school for delinquent youths that he spent time in as a child.

Today, there are more variations of the heartthrob than ever before, though the aforementioned rule of thumb set by McQueen has remained more or less the same – that is, if one hopes to attain his longevity.

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