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Triumph Motorcycles Launches James Dean Rider and Casual Clothing

by on Apr.26, 2011, under News

This spring, Triumph is introducing the James Dean Legends Spring/Summer 2011 series with a leather riding jacket and two t-shirts. James Dean joins Steve McQueen and Marlon Brando, three legends of the silver screen whose passion for Triumph and riding motorcycles have been sympathetically celebrated within Triumph’s motorcycle clothing range.

Born on February 8th 1931, in Marion, Indiana, USA, James Dean’s rise to fame was epitomized with the film “Rebel Without a Cause.” However, Dean will also be remembered with the way he has continued to capture the world with his casual style, unflinching look and rebel attitude. James Dean has defined the essence of cool and rebellious attitude for generations.

His passion for Triumph was a personal pleasure and not a prop for any films, making him an authentic Triumph riding legend like McQueen and Brando. Dean was heavily influenced by Brando and his part in “The Wild One” which led him to purchase a Triumph of his own.

He actually owned two Triumphs, a 1955 Tiger 110 followed by his most famous bike, a 1955 Trophy TR5, purchased from Ted Evans Motorcycles of Culver City. In shell blue, James Dean heavily customized the bike, including a back to front pillion seat, high bars and custom fenders, mimicking Brando’s own bike that he rode during the famous biker movie.

The James Dean Special Edition Jacket is inspired by the type of jackets he wore when riding his Triumph. This aviator style jacket is constructed from 1.2mm high grade dark-brown cowhide. The removable fur collar again signals back to Dean’s personal style while the jacket also includes CE protectors to elbow and shoulder, a removable thermal lining, side adjustment zippers, double impact seam stitching and waist connection zippers for jeans. The finishing touches include a leather arm patch with James Dean’s signature and an internal story-board to the lining detailing Dean’s passion for Triumph.

Two t-shirts complete the series. James Dean #1 has a movie poster theme depicting his shell blue TR5 while James Dean #2 shows the Ted Evans decal that was on his bike. Both include the vintage Triumph logo and James Dean signature prints.

This series of products is officially licensed by James Dean’s estate and is now available from Triumph’s authorized dealer network. For a list of dealers and to see the complete Spring/Summer 2011 collection online, please visit:

Marcus Winslow, the administrator of the James Dean’s estate, said: “I am very excited to work with Triumph and uphold my cousin’s legacy.”

Mark Boswell, Sales & Marketing for Triumph Clothing commented that “adding James Dean to our Legends range is a true honour. His cool style and rebel character is respected around the world and we are very pleased to work with his estate to ensure the products we offer are true and authentic.”

Dean’s estate is marketed and managed by CMG, the leader in marketing and managing the most famous names of the 20th century. Included among these are the estates of Amelia Earhart, Ella Fitzgerald and Bettie Page, as well as celebrities such as Pamela Anderson, Bill Elliott, Neil Armstrong and Chuck Berry.

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