Richard Feynman x NVIDIA
Connecting Thought to Technology.
What we did
- Secured NVIDIA as a strategic partner for the Feynman estate
- Licensed Feynman’s name and likeness for global use
- Organized Feynman family visit to NVIDIA campus
- Advised on legacy positioning in tech and innovation
This partnership marked the first time Richard Feynman’s name and likeness were featured in a global tech campaign. CMG collaborated with NVIDIA to align Feynman’s curiosity and love of science with NVIDIA’s mission to advance AI and computing, bridging past and future through storytelling.
We guided creative development, secured brand approvals, and coordinated a Feynman family visit to NVIDIA’s campus, deepening alignment between legacy and brand. The campaign repositioned Feynman as not just a historic figure but a living influence on the future of innovation.
Helped NVIDIA honor Feynman’s legacy by naming their latest chip after him, embedding his spirit of discovery into modern innovation.
Feynman’s legacy is widely known in academic and scientific circles, but this project helped introduce his influence to the tech world at large. We worked with the Feynman family and NVIDIA’s creative team to shape a campaign that felt thoughtful, inspiring, and true to Feynman’s character. This wasn’t just about licensing an image — it was about honoring a way of thinking.
The Impact
- First-ever integration of Richard Feynman’s legacy in a major tech campaign
- Millions reached across social platforms and campaign media
- Generated global press interest around science, creativity, and legacy
- Strengthened alignment between Feynman estate and future-forward tech initiatives
- Sparked conversations around curiosity, AI, and the role of scientific imagination in modern technology
Seeing Richard’s legacy come to life in a space like NVIDIA was incredibly moving. He believed in making science accessible, joyful, and deeply human. This campaign captures that spirit in a powerful new way.