Marilyn Monroe & James Dean x Montblanc
Write Your Legacy: Icons of Yesterday. Instruments of Tomorrow.
What we did
- Crafted product narratives inspired by each icon’s legacy
- Partnered with estates to ensure authentic representation
- Produced cinematic content with archival and handwritten elements
- Executed global launch events in key cities
- Created influencer and collector kits with custom memorabilia
Montblanc, the luxury writing instruments and accessories brand, teamed up with CMG Worldwide, executing partnerships with celebrities including James Dean, Marilyn Monroe, Neil Armstrong, Greta Garbo, Ingrid Bergman, Mark Twain, Ella Fitzgerald, John Lennon, Ava Gardner, Josephine Baker, and more.
Dozens of product launches featuring limited-edition jewelry, pens, necklaces, bracelets, and earrings – collaborating with all-time Hollywood celebrities whose legacies continue to inspire individuality and creativity.
Iconic Legacy Meets Timeless Craft
- Red velvet and black leather packaging reflecting Monroe and Dean respectively
- Inclusion of their authentic signatures in gold-foil
- “Legacy Letter” inserts: custom messages inspired by their personal writings
- Collaboration with historians and biographers to craft supporting narrative materials
The Impact
- 100% sell-through rate of all SKUs within 2 days
- +215% increase in brand engagement across Montblanc’s social channels
- 1.2M+ consumers signed up for restock notifications
- Elevated global brand perception, with notable buzz in luxury lifestyle and fashion outlets
- 3:1 earned media ROI compared to paid campaign spend
A lesser-known fact about Monroe, and one that is very much in alignment with Montblanc, was her devotion to the arts… This Special Edition pen collection is a fitting tribute to a muse the world will never forget.