Albert Einstein x Salesforce

Powering AI with the world’s most trusted mind.

Salesforce Einstein AI

What we did

Licensed rights to Einstein’s name and likeness

Salesforce Einstein is an AI integration into the world’s leading CRM platform, using machine learning to deliver predictive insights, automate tasks, and personalize customer experiences.

Salesforce sought to stand out amongst a saturated AI landscape by aligning with one of history’s most iconic symbols of intelligence and credibility. For CMG, the collaboration preserved Einstein’s legacy by embedding his identity into cutting-edge technology, uniting innovation with timeless influence.

Salesforce Albert Einstein

A partnership that brought Einstein’s legacy into the AI era while giving Salesforce a powerful edge in a crowded market.

This iconic association helped humanize and simplify complex AI capabilities for a broad audience. The creative strategy focused on integrating Einstein into every touchpoint, from product design to global marketing.

The Impact

CMG ensured the portrayal remained authentic and aligned with Einstein’s legacy, while Salesforce used the partnership to cut through AI market noise and reinforce its leadership in smart, customer-centric solutions.