#Beauty

We Represent Creators Who Make Products Sell đź’‹

From GRWMs to Sephora hauls, our beauty creators know how to demo and sell on camera. We’ve partnered with leading brands like Sephora, Ulta, Sol de Janeiro, Summer Fridays, CeraVe, YSL Beauty, and L’Oréal to drive discovery and conversion across Instagram, TikTok, and YouTube.

Our Partnerships Highlights

Natalie Anderson

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Natalie Anderson

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Kelly Hernandez

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Jordan Smikle

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Alexa Mal

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Alyssa Antoci

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Emily Harper

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Gracie Fontaine

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Natalie Anderson
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Sephora

Natalie Anderson
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NYX

Kelly Hernandez
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Loreal Paris

Jordan Smikle
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The Ordinary

Brands We Work With

Domino logo
Wingstop logo
CAVA logo
tacobell logo
Smart Water logo

Beauty Creators Spotlights

CMG Talent - Beauty

Alyssa Antoci

Instagram

43K

239K

Lyss is a vibrant creator who shares her love for fashion, beauty, and lifestyle through engaging content. Known for her authentic style, Lyss showcases everything from skincare routines to daily life in Los Angeles, capturing moments that resonate with her audience. Excited to introduce her signature Lyssa Glow Ube Collagen Matcha Latte, Lyss continues to inspire others with her unique blend of creativity and passion for wellness.

Alexa Mal

Alexa Mal

Instagram

71K

250K

Alexa is a captivating creator who engages audiences with intriguing content that sparks curiosity and nostalgia. Known for her unique perspective, Alexa invites followers to reminisce and connect through thought-provoking posts. With a focus on creativity and self-expression, Alexa continues to build a community that celebrates individuality and shared experiences.

Emily Harper

Instagram

89K

273K

Emily Harper is a Los Angeles–based makeup artist and creator blending vintage beauty with modern artistry. Through cinematic tutorials and thoughtful product storytelling, she celebrates makeup old and new — inspiring her audience with a refined yet nostalgic approach to beauty.

Natalie Anderson

Instagram

22.1K

402K

Nat Anderson is a passionate creator known for crafting a whimsical and engaging world in “Noot Noot Land.” With a focus on beauty and fashion content, Nat fosters connections through relatable storytelling and vibrant visuals. This creative journey is marked by a commitment to authenticity and community engagement. Nat continues to inspire audiences with unique perspectives and imaginative content.

Ofunne Amaka

Ofunne Amaka

Instagram

153.8K

76K

Whether she is swatching the latest makeup products or showing you how to achieve the perfect nude lip combo, Ofunne Amaka is dedicated to providing quality content that celebrates deeper skintones. Ofunne is a beauty creator and consultant turned brand owner. Through the launch of the Cocoa Swatches app – a tool meant to help empower dark skinned beauty lovers, she has been able to champion inclusivity in the beauty industry while creating culturally relevant content on social media.

Kalyl Silva

Kalyl Silva

Instagram

520K

450K

Kalyl Silva is a passionate content creator and professional athlete dedicated to storytelling through film and fitness. Based in Brazil, Kalyl engages audiences with a unique blend of cinematic visuals and motivational content, showcasing the journey of personal growth and training. With a commitment to inspiring others, Kalyl emphasizes the importance of doing what one loves. Recent accomplishments include attending the premiere of “Heart Eyes,” further solidifying a presence in the entertainment industry.

Ofunne Amaka

Instagram

154K

76K

Whether she is swatching the latest makeup products or showing you how to achieve the perfect nude lip combo, Ofunne Amaka is dedicated to providing quality content that celebrates deeper skintones. Ofunne is a beauty creator and consultant turned brand owner. Through the launch of the Cocoa Swatches app – a tool meant to help empower dark skinned beauty lovers, she has been able to champion inclusivity in the beauty industry while creating culturally relevant content on social media.

Jordan Smikle

Instagram

314.8K

5.2M

Jordan Smikle is a vibrant creator known for blending comedy, lifestyle, and fashion in engaging content. With a knack for storytelling, Jordan shares humorous insights and relatable experiences, captivating audiences with a unique perspective on everyday life. Jordan’s enthusiasm for new experiences shines through, making every moment entertaining. Committed to connecting with followers, Jordan continues to explore and share the latest trends while fostering a fun and inclusive community.

Whatever You Want to Glow Up

Try-On Hauls & Retail Spotlight

In-store or at-home try-ons that answer fit, fabric, and sizing questions fast—ideal for retail partners and always-on conversion content.

New Collection Drop

We turn launches into moments with creator-led reveals across platforms—teasers, first looks, and outfit reels that drive clicks and sell-through.

IRL Pop-Up Campaign

Turn your pop-up into a social event. We activate fashion creators for appearances, live styling, and real-time content, then drive RSVPs, foot traffic, and retail sell-through with a tight pre-launch and day-of rollout.

Creator Styling Series (GRWM)

Co-create a limited dish or drink with a foodie creator—name it, badge it in-store, and launch with a tight content pack (reels, in-app photos, creator POVs). We helped Alyssa Antoci collaborate with @oliveandjamescafetea to launch her own Alyssa Glow Ube Collagen Matcha Latte.

Creator-Led Routine Reveals

AM/PM skincare, makeup looks, and ingredient spotlights—showing how your product performs in real lighting, real skin, and real life.

Before & After Transformations

High-trust content that showcases visible results—perfect for skincare, hair, and complexion-focused brands.

Shade, Texture & Wear Tests

Creators test coverage, blendability, longevity, and shades on camera so viewers instantly understand exactly what they’ll get.

Trend-Based Beauty Prompts

Lip combos, seasonal looks, heatless hair trends, dupe tests, and viral beauty challenges that push shareability and conversions.

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