James Dean – Jockey
James Dean was featured in a print ad series for Jockey featuring their StayNew technology. The legacy of James Dean clearly lives on and his appeal is still very relevant today.
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James Dean – Mont Blanc
James Dean and Montblanc partnered to create a superior, special edition ink pen that was representative of Dean’s success and sleek style.
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James Dean – Dior
A partnership between James Dean and French company Dior epitomizes luxury and style. The campaign for men’s fragrance products also featured famous actor Robert Pattinson.
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James Dean – Chrysler
James Dean was one of a number of legends to appear in Chrysler’s 2014 Super Bowl Commercial. The campaign featured some of the “coolest” personalities America has to offer and contained a voiceover from Bob Dylan.
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James Dean – Tommy Hilfiger
Tommy Hilfiger licensed the image and likeness of icon James Dean for use in a limited edition series. The collection consisted of Dean’s famous leather jacket and a number of tees for both men and women.
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James Dean – Candino Watches
People often ask CMG how deceased celebrities can serve as spokespeople for different brands. This collaboration with European watchmaker Candino shows a perfect example of how our legends can still represent and endorse high-quality brands.
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James Dean – Fred Mello
Italian clothing maker Fred Mello created a limited edition t-shirt and sweatshirt collection highlighting James Dean’s iconic look.
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James Dean – McDonalds
McDonalds used James Dean for a commercial highlighting their Big Mac Sandwich. An actor with the impeccable Dean look walks down a busy New York street to David Essex’s “Rock On.”
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