James Dean was one of a number of legends to appear in Chrysler’s 2014 Super Bowl Commercial. The campaign featured some of the “coolest” personalities America has to offer and contained a voiceover from Bob Dylan.
Tommy Hilfiger licensed the image and likeness of icon James Dean for use in a limited edition series. The collection consisted of Dean’s famous leather jacket and a number of tees for both men and women.
People often ask CMG how deceased celebrities can serve as spokespeople for different brands. This collaboration with European watchmaker Candino shows a perfect example of how our legends can still represent and endorse high-quality brands.