James Dean – Jockey

James Dean was featured in a print ad series for Jockey featuring their StayNew technology. The legacy of James Dean clearly lives on and his appeal is still very relevant today.

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James Dean – Dior

A partnership between James Dean and French company Dior epitomizes luxury and style. The campaign for men’s fragrance products also featured famous actor Robert Pattinson.

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James Dean – Chrysler

James Dean was one of a number of legends to appear in Chrysler’s 2014 Super Bowl Commercial. The campaign featured some of the “coolest” personalities America has to offer and contained a voiceover from Bob Dylan.

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James Dean – Tommy Hilfiger

Tommy Hilfiger licensed the image and likeness of icon James Dean for use in a limited edition series. The collection consisted of Dean’s famous leather jacket and a number of tees for both men and women.

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James Dean – Candino Watches

People often ask CMG how deceased celebrities can serve as spokespeople for different brands. This collaboration with European watchmaker Candino shows a perfect example of how our legends can still represent and endorse high-quality brands.

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James Dean – McDonalds

McDonalds used James Dean for a commercial highlighting their Big Mac Sandwich. An actor with the impeccable Dean look walks down a busy New York street to David Essex’s “Rock On.”

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