CMG Worldwide in the news

James Dean – Tommy Hilfiger

Tommy Hilfiger licensed the image and likeness of icon James Dean for use in a limited edition series. The collection consisted of Dean’s famous leather jacket and a number of tees for both men and women.

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James Dean – Candino Watches

People often ask CMG how deceased celebrities can serve as spokespeople for different brands. This collaboration with European watchmaker Candino shows a perfect example of how our legends can still represent and endorse high-quality brands.

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Neil Armstrong – Purdue

Neil Armstrong was passionate about education and curiosity up until his tragic death in 2012. This partnership with Purdue University ensures Neil Armstrong’s legacy of achievement and barrier-breaking lives on.  

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Mark Twain – JFK Center

The JFK Center for Performing Arts licensed Mark Twain’s image and likeness for an annual award celebrating comedy. Recent recipients have included Mark Letterman and Bill Murray.

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Amelia Earhart – Apple

Amelia Earhart was featured in a series of print advertisements for legendary technology company Apple. The campaign highlighted people who “think differently.” Earhart certainly fit the bill as an activist who challenged norms and stereotypes with her every flight.  

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James Dean – McDonalds

McDonalds used James Dean for a commercial highlighting their Big Mac Sandwich. An actor with the impeccable Dean look walks down a busy New York street to David Essex’s “Rock On.”

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