Companies around the world deal with change on a daily basis. You’re no stranger to that.

Norma Jean Mortenson; Norma Jean Baker

As if keeping pace with the ever-changing world of business technology, adapting your organization’s business strategy and staying competitive in an increasingly global economy aren’t hard enough, now you’ve got that whole corporate rebranding and name change campaign to worry about.

Fortunately, CMG Worldwide can offer your company a unique and effective way to announce your new name.

If you haven’t noticed, our client roster contains some of the most celebrated personalities in the history of entertainment, music and sport. CMG Worldwide is proud to be the home of icons such as Marilyn Monroe, Babe Ruth, Cy Young, Mark Twain and Ginger Rogers, to name a few.

George Herman Ruth

The names of our clients stand alone, and are recognized instantly in countries around the world - But it wasn’t always that way.

Understanding that a rose by any other name will not always smell as sweet, several of CMG Worldwide’s most popular and well-known clients had the unsurprising desire to alter or change names early in their careers.

Before Monroe, there was Norma Jean Baker. Before the “Babe,” there was George Herman Ruth. Before Mark Twain, there was Samuel Langhorne Clemens. Before Ginger Rogers…well, you get the point.

Legends such as Monroe, Ruth, Twain and Rogers understood the importance that name recognition played in establishing their own personal brand. After all, the right name goes a long way in achieving brand recognition.

Now that your company has changed names, isn't time to announce your name change to the world? In doing so, CMG Worlwide invites you to consider utilizing the power of any one of these clients in your next ad campaign:

Samuel Langhorne Clemens

• Marilyn Monroe (Norma Jean Mortenson; Norma Jean Baker)
• Ginger Rogers (Virginia Katherine McMath)
• Lana Turner (Julia Jean Turner)
• Mark Twain (Samuel Langhorne Clemens)
• Rock Hudson (Roy Scherer)
• Billie Holiday (Eleanora Fagan Gough)
• Telly Savalas (Aristotle Savalas)
• Peter Sellers (Richard Henry Sellers)
• Jayne Mansfield (Vera Jayne Palmer)
• Mickey Rooney (Joe Yule Jr.)
• Malcolm X (Malcolm Little)
• Natalie Wood (Natalya Nikolaevna Zakharenko)
• Dorothy Lamour (Mary Leta Dorothy Slaton)
• Walter Matthau (Walter John Matthow)
• Redd Foxx (John Elroy Sanford)
• Hedy Lamarr (Hedwig Eva Maria Kiesler)
• Carmen Miranda (Maria do Carmo Miranda da Cunha)
• Lee Strasberg (Israel Strassberg)
• Lillian Gish (Lillian Diana de Guiche)
• Lou Jacobs (Johann Ludwig Jacob)
• Duke Ellington (Edward Kennedy Ellington)
• Tammy Wynette (Virginia Wynette Pugh)
• Tiny Tim (Herbert Butros Khaury)
• Jim Thorpe (Franciscus Thorpe)
• "Sugar" Ray Robinson (Walker Smith Jr.)
• Joe Louis (Joseph Barrow)
• Rocky Marciano (Rocco Francis Marchegiano)
• Babe Ruth (George Herman Ruth)
• Lou Gehrig (Henry Gehrig)
• Honus Wagner (Johannes Peter Wagner)
• Cy Young (Denton True Young)
• Satchel Paige (Leroy Robert Paige)
• Dizzy Dean (Jerome Hanna Dean)
• Lefty Grove (Robert Moses Grove)
• Pie Traynor (Harold Joseph Traynor)
• Pee Wee Reese (Harold Henry Reese)
• Buck Buchanan (Junious Buchanan)
• Y.A. Tittle (Yelberton Abraham Tittle)
• Andre the Giant (André René Roussimoff)
• Holly Madison (Holly Cullen)
• Sophia Loren (Sofia Villani Scicolone)
• Josephine Baker (Josephine Carson)
• Jean Harlow (Harlean Harlow Carpenter)
• Jack Kerouac (Jean-Louis Lebris de Kerouac)

A number of the world’s most familiar and well-respected companies, including Jones Lange LaSalle and US Bank, have utilized CMG Worldwide clients in ad campaigns announcing their name change and rebranding campaigns. To request more information, please fill out a
business inquiry form.