Marketing

I LOVE NY Merchandise

In a business where new challenges and opportunities arise daily, our aggressive marketing staff rises to the occasion. Over a quarter of a century of established and well-esteemed business relationships, coupled with our expertise in securing domestic and international campaigns, makes for an unbeatable combination. As one of CMG’s largest departments, marketing enables us to maximize a client’s name, image, likeness, artistic works, trademarks, service marks and other intellectual property in a manner consistent with their priorities and long-term goals.

There are four valuable marketing services that CMG Worldwide provides to its clients:

Merchandise Licensing Advertising & Promotional Licensing Brand Development Sponsorship Negotiations
By pinpointing the leading vendors in the market, we develop successful licensing programs in a variety of categories, ranging from apparel to restaurants, to generate consumer recognition and brand awareness.

Some of our successful merchandising licensees include: Dolce & Gabbana, Disney, and Bank of America.
For three decades, our clients have been successfully featured in a vast array of endorsement campaigns, from television commercials to print advertisements to special edition packaging and product cross promotions.

Companies such as Nike, Coca-Cola, Mazda, Dunkin’ Donuts, and Samsung, to name a few, have benefited from the association to the prestige, glamour, excellence and worldwide recognition that CMG Worldwide clients embody.
Based on our clients’ marketing and business goals, all aspects of CMG’s efforts are focused on the development of a cohesive brand identity from the careful design of brand logos, to potential licensing partners.

For example, CMG has indisputably re-launched the career of Bettie Page and turned her name into a successful lifestyle brand with numerous licensing deals including seventeen and growing Bettie Page Clothing stores across the country.
CMG Worldwide works on behalf of its clients in the development of various sponsorship relationships to appeal to consumers on an emotional level, and to increase consumer brand retention and loyalty.

A few examples include James Dean for Festina, Jackie Robinson for Mazda, Don Adams for GMC, and several personalities for Google Doodles.